Hollywood Life Magazine

Asides

• Hollywood-Elsewhere points us to two developments in the online movie world – the first is a new site that will offer film clips on demand, movieclips.com – and high quality clips at that – note the clip from There Will Be Blood above.  This is quite exciting as much of my time on YouTube is spent searching in vain for film clips.  That should be quite a useful site.

  The other is MovieReviewIntelligence, which scores movies much the same way Rotten Tomatoes does – not quite what MetaCritic does (which is, use subjective judgment in deciding how a film scores).   They are leaner than RT, not as rigid as Metacritic - but I’ll have to give it some time before deciding whether it is useful or not.

  Here is some background info on MRI:

  MovieReviewIntelligence.com was launched in June 2009. The goal is to provide the most accurate and complete picture of movie reviews possible.

  The purpose is to give moviegoers, filmmakers, marketers, critics and editors a professional standard for measuring and understanding movie reviews.
  
  MovieReviewIntelligence.com is dedicated to showing exactly what the critics are saying. The site makes every effort to cover all movies — big, small, mainstream, indie, foreign and documentary. The critics included are selected because they represent the body of film criticism that moviegoers see and read everyday.

  The founder, editor and publisher of MovieReviewIntelligence.com is David A. Gross, a movie marketing executive, consultant, and researcher with 25 years of experience in the movie business. “This is the best site to rely on as a moviegoer,” Gross says. ”It’s the site I would have liked to have had as an executive at the studios.”

  MovieReviewIntelligence.com is an independent web publication. The site is not affiliated with a movie studio or other entertainment company.

  Based on ten years of research, what sets MovieReviewIntelligence.com apart from other movie review web sites is its thoroughness, accuracy and faithfulness to the critics.

  They’ll break it down as follows:

  The publications are weighted according to the size of their readership/audience and they are organized into eight categories that align with moviegoers’ tastes and parallel how movies are released, as follows:
  Broad National Press
  Local Newspapers
  Alternative/Indie
  Highbrow Press
  Movie Industry
  New York/Los Angeles/Chicago/Toronto
  Cities 4 to 11 (by size)
  Cities 12 to 25 (by size)

  I’m hoping someone with better thinking skills than I have can figure out exactly what they do and why they do it, but for now, you can read all about it on their site.