Our friends over at The Daily Beast took time this holiday season to find out which celebrities really give what they claim to give to their charities.
The Daily Beast crunched the numbers and came up with some surprising results.
Topping the list of charitable celebs? Justin Timberlake, whose support of the Shriner’s Hospital for Children sets his annual impact at over $9 million.
The bottom? Paris Hilton, who’s worth less than $1000. Don’t worry, Paris is used to being on the bottom.
So, how were the rankings determined?
Via The Daily Beast:
“First, we chose 50 of the biggest celebrities in the world who are allied with a nonprofit, either as a member of its board or advisory committee, an ambassador, or the face of a campaign. These names represent a healthy cross-section of fame and influence. While many celebrities support more than one charity, we only judged the primary charity for each celebrity—this exercise is designed to see how much impact a celebrity has on a specific nonprofit, rather than how charitable they are overall, or how much they contribute awareness to a more all-encompassing cause.
From there, we tallied how much awareness they produced for their favored nonprofit in print, television, and online, and also calculated any personal donations to the charity, since cash is the most direct impact of all.”
To see a gallery of the Top 50 Celebrity Impact Rankings please click here.
Leave a Reply