From the ABC ratings release:
* For the first time in the show’s 12 year history, “The View” ranked as Daytime’s No. 1 program in Women 18-49 (1.5 rating/963,000 – tied on rating), and extended its streak of placing among the Top 3 programs in Total Viewers to six straight weeks (No. 3 – 4.33 million).
* Driven by “The View’s” record performance, ABC stood as Daytime’s No. 1 network in Women 18-49 (1.3 rating/890,000 – tied on rating).
* For the second consecutive week, “The View” delivered its largest Total Viewer audience in the show’s history (4.33 million).
* Mirroring last week’s outcome, Wednesday’s (4.47 million) and Monday’s (4.43 million) telecasts rank among “The View’s” Top 10 most-watched ever in Total Viewers.
* “The View” set another record, as every telecast this week delivered more than four million Total Viewers: Monday (4.43 million), Tuesday (4.21 million), Wednesday (4.47 million), Thursday (4.15 million) and Friday (4.37 million).
* Powered by record deliveries in the past two weeks, season to date “The View” widened its lead over year-ago levels to 14% in Total Viewers, or by an substantial 500,000 (4.03 million vs. 3.53 million).
* In Women 18-34, all ABC programs placed among Daytime’s Top 5: “General Hospital” (No. 1T – 362,000/1.1 rating), “The View” (No. 3 – 347,000/1.0 rating), “One Life to Live” (No. 5T – 284,000/0.8 rating) and “All My Children” (No. 5T – 267,000/0.8 rating).
* In Women 18-49, ABC owned 3 of Daytime’s Top 5 programs with “General Hospital” (No. 1T – 983,000/1.5 rating), “The View” (No. 1T – 963,000/1.5 rating), “One Life to Live” (No. 4T – 842,000/1.3 rating).
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)No. 1 CBS 3.38 million No. 1 ABC 1.3/890,000 (+12,000) No. 2 ABC 3.11 million No. 1 NBC 1.3/833,000 (-100,000)No. 3 NBC 2.71 million No. 3 CBS 1.0/687,000 (-70,000)
Top 5 Daytime Programs in Women 18-49 (rank based on rating):
Program Net Rtg/000sThe Young & the Restless CBS 1.5/987,000 (-63,000)General Hospital ABC 1.5/983,000 (+101,000)The View ABC 1.5/963,000 (-4,000)One Life to Live ABC 1.3/842,000 (+24,000)Days of Our Lives NBC 1.3/833,000 (-100,000)
Source: NTI, Live + Same Day, Current Week of 10/26/08; “The View” season to date: 9/22/08-10/31/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
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