From the ABC ratings release:
* Sweeps 08 to Date, “The View” is posting double-digit percent increases over year-ago averages across all three key targets, up by 23% in Total Viewers (4.39 million vs. 3.56 million), by 11% in Women 18-34 (367,000 vs. 330,000) and by 12% in Women 18-49 (1.00 million vs. 897,000).
* In the past four weeks – since week of 10/20/08 – “The View” has generated its four largest Total Viewer audiences on record: 4.67 million (week of 11/3/08), 4.33 million (week of 10/27/08), 4.24 million (week of 10/20/08) and 4.17 million (week of 11/10/08*).
* Monday’s “The View,” featuring a “Day of Hot Topics,” delivered the show’s sixth largest audience ever in Total Viewers (4.61 million). In fact, in the previous three weeks, “The View” has delivered 4 of the show’s Top 10 most-watched telecasts in its 12-year history: No. 1 – 6.17 million, 11/5/08; No. 6 – 4.61 million, 11/10/08; No. 7 – 4.58 million, 11/3/08; No. 10 – 4.47 million, 10/29/08.
* “The View” (363,000/1.1 rating) and “General Hospital” (360,000/1.1 rating) are Daytime’s Top 2 programs in Women 18-34 (tied on rating), with both shows placing second in Women 18-49.
* “One Life to Live” delivered its largest Total Viewer audience in more than a year (2.91 million -since week of 10/8/07) and hit a 24-week high in Women 18-49 (966,000 – since week of 6/2/08), positioning among the week’s Top 5 in both key targets.
* For the second week running, ABC stood as Daytime’s No. 1 network in Women 18-49 (1.4 rating/956,000) and is now the outright leader in November Sweeps ’08 (1.4 rating/919,000 – through 11/14/08).
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)No. 1 CBS 3.47 million No. 1 ABC 1.4/956,000 (+30,000)No. 2 ABC 3.17 million No. 1 NBC 1.3/831,000 (-17,000)No. 3 NBC 2.67 million No. 3 CBS 1.1/732,000 (-28,000)
Top 5 Daytime Programs in Women 18-49 (rank based on rating):
Program Net Rtg/000sThe Young & the Restless CBS 1.6/1.07 million (+30,000)The View ABC 1.5/1.00 million (-40,000)General Hospital ABC 1.5/993,000 (+12,000)One Life to Live ABC 1.5/966,000 (+89,000)All My Children ABC 1.3/859,000 (+55,000))Days of Our Lives NBC 1.3/831,000 (-17,000)
Top 5 Daytime Programs in Women 18-34 (rank based on rating):
Program Net Rtg/000sDays of Our Lives NBC 1.1/367,000The View ABC 1.1/363,000General Hospital ABC 1.1/360,000One Life to Live ABC 0.9/318,000The Young & the Restless CBS 0.9/318,000All My Children ABC 0.9/297,000
Source: NTI, Live + Same Day, Current Week of 11/10/08; “The View” season to date: 9/22/08-11/15/08; Nov. Sweeps 08: 10/30/08-11/15/08. * Ties week of 1/15/07. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
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